Control and execute all activity in line with the marketing calendar, including copywriting, briefing on design, segmentation, split testing, personalisation. Assist with project management of the design, photography, print, distribution and direct mailing of catalogues to drive sales online. Create brilliant content for Social Media across the society s profiles.ΔΆ Regular analysis and reporting on key metrics including item and category sales, traffic, conversion, RFM, performance of SEO, content and. Execute digital marketing campaigns across PPC, SEO and all other channels to increase sales. Assist in the planning and implementation of marketing, including digital, promotional and direct mail activities. Principal Accountabilities Day-to-day running of including creating and updating content, investigating issues and monitoring site performance. RSPCA Shop Online sells pet products, gifts and cards to tens of thousands of customers each year Fundraising Goods range supplied to the national network of 160+ RSPCA Branches, 70+ Animal Centres and 300+ Shops RSPCA SHOP catalogue distributed to up to 1 million supporters annually RSPCA brand products stocked in national grocery chains and other major multiple retailers 3. Products are developed and sold via RSPCA Shop Online, RSPCA SHOP mail order catalogue, to RSPCA animal centres and branches, and FMCG wholesale customers. Dimensions RSPCA Enterprise is tasked with generating revenue for the Society through commercial activity. The role is focused on driving online sales through digital marketing, assisting with seasonal catalogues and customer service. Purpose of the job The Ecommerce Executive is a vital part of the day-to-day operation and growth of the Ecommerce & Mail Order business. 1 JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Ecommerce Executive Corporate Development Enterprise Headquarters Ecommerce & Mail Order Manager n/a MS1 1.
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